Zomato Ltd., the largest food delivery and fast grocery platform with Indian operations, on February 6, 2025, made an important decision to brand itself anew. The Board of Directors of the company has approved the name change of the company from “Zomato Limited” to “Eternal Limited” which signifies a significant change in its corporate lifecycle. However, the change is dependent upon shareholder approval, approval from the Ministry of Corporate Affairs, and other legal bodies.
In an official filing to the Bombay Stock Exchange (BSE), Zomato confirmed this strategic move, along with amendments to its Memorandum of Association (MoA) and Articles of Association (AoA) to reflect the new identity. The firm also intends to change the stock symbol to “ZOMATO” to “ETERNAL. “*
Why ‘Eternal’? CEO Deepinder Goyal’s Vision
Zomato’s founder and CEO, Deepinder Goyal, wrote to shareholders in a heartfelt letter detailing why this rebranding is occurring. According to him, the name “Eternal” has been internally used ever since Zomato acquired Blinkit, its instant grocery delivery business. The shift lays out that Zomato has become a diversified entity where Blinkit has emerged as a future growth engine.
“We started using ‘Eternal’ internally to distinguish between the company and the brand/app. We also thought that we would publicly rename the company to ‘Eternal’ the day something beyond Zomato became a significant driver of our future. Today, with Blinkit, we are not so far behind,” Goyal wrote in his letter.
The company now comprises four major business verticals:
- Zomato – Food delivery & restaurant discovery
- Blinkit – Quick commerce & grocery delivery
- Hyperpure – B2B food supply chain for restaurants
- District – A logistics and warehousing platform
Zomato’s Journey: From Accidental Startup to Market Leader
In his letter, Goyal reminisced about the history of Zomato, referring to it as an “accidental company” born out of the simple urge to serve. He recalled how, in 2007, he started Foodiebay, a website to upload takeaway menus, which later transformed into Zomato.
“I never thought it could be a business. I wasn’t looking for revenue. I was simply trying to be helpful,” he wrote. With time, Zomato became a revolutionary industry leader in India’s food-tech sector, generating millions of direct and indirect jobs for delivery partners, restaurant proprietors and suppliers.
Goyal further described how the ripple effect of Zomato’s influence went beyond business, enabling delivery personnel, food establishment owners, and vendors to better themselves in life. “They tell me that their lives are more full of hope than before. Now everyone can send their kids to a good school and support their families,” he concluded.
The Deeper Meaning Behind ‘Eternal’
Describing it as a mission statement and not just a corporate rebranding, Goyal explained that the name “Eternal” represents more than just a change of corporate name.
“‘Eternal’ carries both a promise and a paradox. True constancy is not a matter of making extreme statements about invulnerability or using bravado to win. It is wrought in the gentle recognition that it is our mortality that gives us our immortality.
He emphasized that Eternal’s future would be shaped by continuous evolution, self-reflection, and a commitment to progress, rather than complacency. The moment we imagine we are going to be there for eternity, only because we say so, we start to finish”, he said.
Market Reaction and Share Performance
After the news, Zomato share closed down 0.95% at ₹229.05 on theBSE. The stock has already dropped by 17.16% to date, 2025, due to the market fluctuations. Yet, analysts feel the rebranding reflects Zomato’s aspiration to move away from food delivery, expanding its business and consolidating its market share.
What’s Next for Eternal?
Once the regulatory approvals are obtained, Zomato’s corporate website shall be changing its domain name from Zomato.com to Eternal.com, and accordingly, the new name shall be zomato becoming zomato.com for conducting the company’s operations.
The rebranding now also prepares the ground for possible growth areas in logistics, supply chain management, and technology-enabled retail and commerce. With Blinkit’s rapid growth and Hyperpure’s increasing adoption among restaurants, Eternal Ltd. aims to solidify its role as a diversified digital ecosystem rather than just a food delivery platform.
Conclusion: A New Chapter Begins
The change of Zomato to Eternal Ltd. is not only a name change, but rather a strategic turnaround with long-term view toward durability and expansion into new areas. By leveraging its strength in quick commerce, food supply, and logistics, Eternal is branding itself as a technology-powered engine in the Indian digital world.
As the company moves forward, the real challenge will be living up to its ambitious new name—a vision that Goyal acknowledges as both daunting and inspiring. Eternal is here to stay.
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