Spotify is a digital music streaming service that offers access to millions of songs and other audio content from around the world. It was founded in Sweden in 2006 by Daniel Ek and Martin Lorentzon and is headquartered in Stockholm, Sweden.
Spotify offers a free, ad-supported version of its service as well as a premium, subscription-based version that offers additional features, such as ad-free listening, higher quality audio, and the ability to download content for offline listening. The service is available on a variety of platforms, including desktop and mobile devices, smart speakers, and in-car systems.
Spotify’s library includes music from major record labels, as well as independent artists and labels, and the company has also expanded into other forms of audio content, such as podcasts and audiobooks. The service uses a recommendation algorithm to suggest new music and other content based on users’ listening history and preferences, and also offers curated playlists and other editorial content to help users discover new music and artists.
Spotify has become one of the largest music streaming services in the world, with over 345 million monthly active users across 178 markets as of December 2020. The company has also become a major player in the music industry, with relationships with major record labels and publishers, and a growing influence on how music is consumed and marketed globally.
